FMCG.
Analyze market and category.
The job holder will be responsible for all aspects of trade marketing comprising of providing trade/category & channel strategies direction and POP visions/ standards and to ensure excellent execution of all company activities at the Point of Purchase as well as to ensure the alignment and integration of brand strategies and plans with sales and customer activities by channel and to ensure effective Trade Marketing budget management and implementation.
Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans.
Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities.
Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing.
Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development.
Ensure up-to-date category & channel analysis and competitor understanding shared to team.
Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing.
Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
Sign off cycle plan and sales brief materials.
Bachelor or Master's Degree in Business Administration, Marketing or related field.
At least 5 years in sales, marketing or category management in FMCG.
Good command of spoken and written in English and Computer Literacy.
Good analytical, be creative, initiative, pro-active, self-motivated and self-starter.
Interpersonal, negotiation, and compromising skills.
Strong team player, communication and listening skills.
Leader, problem-solving skills, coaching and training skills.
Good planning and management skill.
Quick conceptual thinker-able to grasp ideas and communicate them effectively.
Faculties preferred: Business Administration, Marketing
Job skills required: English, Negotiation
Job skills preferred: Analytical Thinking, Good Communication Skills
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