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Product/Marketing Manager
SUMMARY:
Leads the marketing department covering functions and initiatives relative to Product Marketing, Branding, Digital Marketing, Trade Marketing, Strategic / Market Reach, After-Sales Marketing Support (Services), and supports the organization in business development and strategic FP&A. The role involves people management of direct reports for the following functions: product, marketing activities, digital marketing and has further responsibility over non-direct employees that fall under the functional roles designed under the marketing team. The occupant shall have functional reporting lines and cross-functional/cross-entity responsibilities in the form of projects, regional initiatives, product launch/development, and process roll-outs in support of business objectives as would be designated and shall have direct reporting line to the Country Director/General Manager as part of the local entity executive management team (EMT).
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Includes the following. Other duties may be assigned:
- Responsible for all functions relevant to product / marketing responsibilities and deliverables to support the organization achieve business targets and development.
- Manage the marketing team and extended coaching/support to other divisions as may be required.
- Crafting strategies and initiatives for the team and the organization to help drive performance and strategic business objectives. Leads in developing direction, operational roadmap, and frameworks for execution.
- Responsible for managing periodic budgets and reporting requirements relevant to Marketing in support of sales performance, aligning with Finance and Sales divisions for organization-wide reporting templates.
- Liaison with the factory and ASEAN teams and be the sole touch point for product ordering and meeting timelines for delivery in Thailand.
- Shall have responsibility over the entity’s A&P budget and accountability for productivity per spend to support sales and business objectives.
- Setting targets, monitoring, steering, and reporting on Marketing-wide goals and cross-divisional collaboration.
- Principal representative of the entity for Product and Marketing-related functions and work streams for global, regional, and sub-regional initiatives and projects.
- Oversee product development, new product introduction, Go-to-Market strategies, channel opportunity development, and productivity initiatives supporting sales.
- Shall be the principal architect of driving the 4P marketing functions for the organization: Product, Place, Price, and Promotion.
- Oversees market reach data build-up, maintenance, sales enabling tools, market / competition research, consumer/market behaviour and data quality.
- Responsible for Product category growth and development for the entity across different channels with accountability on ensuring fair pricing and gross margin target achievement.
- Supports the organization in strategic FP&A for relevant topics (i.e. Planning, Business Development) in collaboration with Finance.
- Directs and supports the entity in internal and external events as principal organizer in-charge for business and team development purposes.
- In-charge of competence build-up internally and externally through channel partners and agents in support of business objectives.
- Working with Country Director, Regional Teams, Facilities, and other stakeholders in strategic roadmaps, presentations, forecasting, organizational process improvements, and regional initiatives.
QUALIFICATIONS:
- With demonstrable experience in relevant Marketing and/or Sales leadership roles, preferably in crafting and executing strategic roadmap/s with satisfactory sales achievement results.
- Experience managing both Online / Offline marketing
- With people management and development experience.
- Excellent verbal and written (i.e. English) presentation and business skills, with sufficient experience working in cross-functional teams internally and broad exposure to external partnering and collaboration with channel touchpoints.
- Experience in project management, conducting, processing, analysing, and reporting data, trends, and market research.
- Ability to think critically and creatively, in particular to crafting product and route-to-market roadmaps and comprehensive marketing plans.
- Strong skills in Office applications, i.e. Excel, PPT, among others.
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 52,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
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